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Jony Ive im Interview bei Charlie Rose



Der Apple Chief Design Officer Jony Ive bei Charlie Rose im Interview.
Neben der Definition der Begrifflichkeit 'Design' gibt das Interview auch interessante Informationen zu Beziehung Ives zu Apple oder vormals zu Steve Jobs.

Mir gefällt seine Philosophie, finde mich in ihr wieder. Es ist auch mehr als nur ein guter Werbeslogan, man findet es in den Produkten Apples wieder, auch wenn es einem nicht wirklich offensichtlich bewusst wird.

Die Welt jeden Tag mit neuen Augen sehen, begreifen was wir sehen, fühlen oder empfinden. Das dann weiterzugeben versuche ich hier mit diesem Blog und seinen Texten im Kleinen, auf einer ganz anderen Bühne.

Wenn man begreifen will, über was Ive spricht, gehe man in einem Apple-Store uns kaufe sich beinahe ein beliebiges Produkt. Alleine der Prozess des Auspackens ist ein wahrer Genuss. Und für diejenigen, die sich an so etwas nicht freuen können, ist das erworbene Produkt so optimal eingepackt, dass es den Transport gut überstanden und auch in wenigen Sekunden ausgepackt und aufgebaut sein kann.



Jony Ive does give Charlie Rose some insights about his relationship to design and his way to Apple.
His relationship to Apple design, Apple and Steve Jobs are topics of this conversation.

Loving this idea, the philosophy he's talking about. I admire him and Jobs the way they realized their ideas.
Jobs was a marvelous salesman no doubt. With wise chosen words he knew how to breath live into Apple's products. But it is more then that. Ive is talking about it.
It starts the moment you hold the package in your bare hands, its like magic when it does crystallize out of the box.

Even if you wasn't able to feel something similar to that as you got your Mac or iPhone out of the box, there is something, there was a little bit of magic that got on you. Otherwise you wouldn't have got this product. And this was just only the start of this experience.

You don't have to think about why you like it, but it is exciting to think about.

Watching the world as you know it with a different pair of eyes.
What exactly was it, as your eyes met his, what was it in hers that blow up your mind? Was it that casual gesture, a sense of bloom, the sparkles of the sunrise in this thick dark hair - what was it?

I know, this has nothing to do with a notebook or a mobile phone. Trying to describe the world, finding the right words to see what you unfortunately miss too often, this is what I try to do here in this blog.
But you are able to find it at, on or in your MacBook as well. Or at least you can like and enjoy the touch, the functionality of this product that will accompany you for the next years.
To understand everything you will have to go too much into detail. But even if you dont understand it, you feel its story, the importance in detail. Its a kind of masterpiece in harmony.

How should it work, how will it work and why does it work?
Between these questionsare lying as many answers as new questions.
Stay hungry, stay foolish…
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